In the Netherlands, the switch is on. New device? We recycle your old one.

With the vacation season upon us, many devices are at an extra risk of being replaced in the near future. To prevent them from lying around endlessly afterwards or even ending up in the garbage instead of being handed in or given away for recycling, the OPEN Foundation is running a national TV and online Wecycle campaign from the end of May. In the Netherlands, the switch is made: New device?
We recycle your old one. That is the message. Watch the new TV spot here.